The first collection worthy bottle I bought was a Glenfiddich 40yr old. After that I bought a number of The Balvenie 30yr old, some Glenlivet 30 yr, a number of single cask releases by Auchentoshan.
I continued to collect for a number of years, watching the bottles I bought appreciating in value by a very competitive rate. I compared them to my stock portfolio/Gold/Silver and property. The whisky was outperforming them all.
3 years ago I began working with Euro Facade Tech, global construction company. I brought on a number of retail investors and had some real success. One of the things I was asked about numerous times was asset value. It made sense to me that in this day and age with Tech companies and my other investments that asset value provided security for my investors.
I started looking again at the performance of whisky. It was clear that there was an opportunity with whisky to provide solid growth, safely.
Follow me to find out what lead to me starting the first public company to use rare whisky as its primary investment asset. Providing a solution for the everyday investor. And why I came to the conclusion that whisky was the asset to use.
Back in 1967 Canadian Club Whiskey embarked on one of the most ambitious and imaginative advertising and marketing campaigns the whisky world has possibly ever seen.
Between 1967 and 1981 Canadian Club hid 22 cases containing 12 bottles of their Canadian Club Whiskey in remote locations around the world, in place such as the North Pole, Mt. Kilimanjaro, Angel Falls and Mount St. Helens. After a case was hidden a corresponding ad campaign was run to reveal a clue to the location and the hunt was underway. There was also a $10,000 prize for anyone who could find the hidden case. Over the course of the campaign, only 16 cases were recovered, and in 2010 Canadian Club revived the campaign by recruiting treasure hunters through a competition to find the case hidden in Tonga, with a grand prize $100,000.
While up to 5 cases still remain undiscovered, at least to public knowledge, before any would be whisky treasure hunters start planning a trip to the North Pole or the bottom of Loch Ness, we thought we'd take a look through the auction records and see if we could put a value on one of these creates from 1967.
A quick internet search returned the price of today's equivalent offering from Canadian Club to be less than £20, and a further look through the auctions only produced one result. A 1967 bottle of Canadian Club sold in May of 2016 for just £55. So assuming the polar bears haven't helped themselves to contents of the case left at the north pole, there could still be £660 worth of whisky still up for grabs!
Regardless of the value of the whisky still undiscovered, this was still a great advertising campaign by Canadian Club, and to this day has captured the imagination of many whisk(e)y drinkers.
What's you're most memorable of favourite whisky ad campaign? ... See MoreSee Less
Mortlach - Limited Edition Bottled 2013 Spirit Of Speyside Whisky Festival
This limited edition Mortlach was bottled for the 2013 Spirit of Speyside festival and was limited to just 3000 bottles released. It was bottled a 48% Abv.
The Mortlach distillery is located in Dufftown int he Speyside region of Scotland it was founded in 1823 and is currently owned by Diageo.
Mortlach has mostly been used as a blending whisky for much of its life and is a major component to many of the Johnnie Walker blends. Although in later years Mortlach has been made available as a single malt. ... See MoreSee Less
Last month we wrote about the Karuizawa Emerald Geishas release by Elixer Distillers. Due to the huge demand expected for this limited release, the bottles were to be sold by ballot, held on Monday 5 February 2018. There were Two bottles released a 33-year-old - 170 bottles and a 35-year-old - 265 bottles. Both whiskies were sold exclusively by The Whisky Exchange for £3,750 a bottle.
Unsurprisingly some of these bottles have gone straight to auction, being spotted in both the Just-Whisky.co.uk and WhiskyHammer.co.uk February auctions. What is surprising, however, is the closing date for bottles to be entered into the JustWhisky auction was the 31st January!
Getting a bottle from a limited release to auction as soon as possible after its release can be a very shrewd move, the bubble of excitement surrounding said bottle hasn't yet popped, and buyers who may have missed out on the initial release will often pay a great deal more to get a second chance. However, time and again when researching the historical prices of certain bottles we're focusing our attention on, we see a significant drop in price after the initial excitement has fizzled out.
One good example is the Highland Park bottle, Odin. Released in 2015 at a RRP of £180, it quickly hit almost £450 at auction before dropping to a more realistic £220 over the following 18 months. Odin was the final bottle in a four-part series, which creates excitement in its own right and is the only bottle in the series to have started of at auction with such excitement and to have lost ground following its release. It has since started to see prices rise once again as the Valhalla collection establishes itself as a collection that has become much loved.
In comparison to the Emerald Geishas releases, Odin was considerably less rare, numbering 17,000 bottles released. It was also only 16 years old and Highland Park remains open, whereas Karuizawa is closed. So we should expect to see the Emerald Geishas command a significantly larger price tag when they turn up at auction right? Well looking at the data on the Golden Geisha Karuizawa release by Elixer Distillers from last year, those bottles also entered the auctions in a hive of excitement, yet prices have since dipped in recent months, perhaps a sign that the period of excitement from the initial release date to the first few outings at the auctions doesn't last that long. Or perhaps the number of bottles arriving at auction increases as time goes by and the greater number available simply lowers the prices reached.
As with all things whisky related, only time will tell. The JustWhisky auction ends on the 18th of Feb, with the Emerald Geisha currently at £4,025 and WhiskyHammers auction doesn't open until the 16th. So by the end of the month, we should have some interesting figures to look over. It will also be interesting to see how many bottles show up at the upcoming auctions in March and how they will fair.
One thing is for sure, getting limited bottles to auction as soon as possible can be hugely advantageous, but a tip to any prospective buyer could be to have some patience and to wait for the excitement to die down. However be warned, bottles like these Emerald Geishas are truly rare and may not show up in a later auction!
I have been investing for the last 10 years. I lost a lot of money in the 2008/2009 crash. And then again later with rare earth stocks like molycorp. I've lost a lot of money being invested by IFA’s into managed funds where the fees ate away too much at my principal. I’ve invested in Gold, Silver, property and my own businesses since.
I've always been looking for an easy solution to my investment problems based on the way I live. I want something that isn't a liquid as stocks and not as hard to liquidate as property.
It must have been late 2009 when I was wondering through Heathrow airport one day on my way to Thailand. I stopped in at “world of Whiskies”. A kind gentleman named Sebastian greeted me and started talking about whisky, it's appreciation in value and it’s solid track record. At the time I did some research and couldn’t find much out. This was before the whisky statistics companies began formulating their charts and the online auction houses had really taken off.
Follow me on Twitter @FahMaiHoldings, or Linkedin to find out what lead to me starting the first public company to use rare whisky as its primary investment asset. Providing a solution for the everyday investor. And why I came to the conclusion that whisky was the asset to use.